Pools — when a profile calibrates twice

Most platforms calibrate a profile as one pool — all of its posts feed the same two thresholds, one for Reach and one for Engagement.

Two platforms split. Every Instagram profile calibrates twice, once for its Reels and once for its Carousels; a Facebook profile calibrates twice as well once you track its Photos — its Reels in one pool, its photos in the other. The pools are completely independent.

So a profile can be fully calibrated for its videos while still calibrating for its stills, or the other way around. Each side reaches 30 posts on its own.

The reason is that video and stills behave nothing alike. Video carries public view counts; still posts — Instagram carousels, Facebook photos — have none at all. Mixing them into one threshold would compare two different kinds of content, so Huntit keeps them apart.

What each pool can badge

• The video pool carries both axes — how far posts spread and how much they resonated — each with its own 30-post floor.
• The still pool carries the Engagement axis alone. With no public views there is no Reach axis to measure, so you'll never see a Reach badge on one, and the calibration panel shows a plain "No reach — no public views" where the Reach numbers would sit.

That note is about the platform, not about progress. An axis that is still building says "No thresholds yet — N of 30 measurable posts" instead — see when badges unlock.

In a still pool the Engagement badge is measured against followers rather than views. What matters at a glance: a still post can still be a winner. It just wins on resonance, not reach.

The other platforms

TikTok and YouTube Shorts each calibrate as a single pool per profile, with both axes, and so does a Facebook profile that tracks only its Reels.

TikTok is worth one note: its videos and carousels share one pool, labelled "Videos & carousels" in the panel, rather than splitting the way Instagram does. TikTok publishes view counts for its carousels, so there's no reason to separate them.

A small example

You track an Instagram profile that posts 40 Reels and 12 Carousels over the last year.

Its Reels pool is past 30, so Reels badges appear. Its Carousels pool is under 30, so that side still reads Calibrating · 12 of 30. The profile is half-calibrated, which is exactly right.

As more carousels come in and cross 30, that side unlocks and its past carousels get badged too.