Winners & calibration
Badges, thresholds, the winners vault, and the velocity radar.
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- Calibration — measured against the profile's own historyEvery winner badge is earned against the profile's own last 12 months of posts — not against other accounts or industry benchmarks.
- ⭐ Top 10% and 🔥 Top 20%Each axis awards two badge tiers — ⭐ Top 10% and 🔥 Top 20% — for how far a post beat the profile's own threshold; both can sit on one post, once per axis.
- The winners vaultThe vault is the cross-client browse of every badged post — four modes, two time clocks (won-date vs post-date), and six ways to order the list.
- The velocity radarThe radar catches videos taking off now — before they're old enough to earn a badge — by comparing each one to its own profile's usual pace.
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- "Calibrating · N of 30" — when badges unlockA profile needs 30 of its own posts before badges can appear; until then it shows a Calibrating · N of 30 meter, and past posts get badged automatically at 30.
- Pools — when a profile calibrates twiceInstagram always calibrates twice, and Facebook does too once you track its Photos; a still pool earns only an Engagement badge, because those posts carry no public view count.
- Reach and Engagement — the two badge axesEvery post is judged on two independent axes — Reach (how far it spread) and Engagement (how much it resonated). Reach lands fast; Engagement waits a few days.
- Double Winners and the two winner shapesA Double Winner earns badges on both axes. A winner whose other axis sits at the bottom of its profile's own range carries a chip naming the axis that fell behind.
- A badge only upgrades — it never dropsA badge never downgrades — it can only climb from 🔥 to ⭐ — and at the post's day-30 finish live tracking stops adding one; the tooltip numbers are frozen at the moment it was earned.
- Winning posts & Win rateWinning posts counts distinct posts with at least one badge (a Double counts once); Win rate is that count over tracked posts — and there's deliberately no client-level number.