huntitHelp center

Reading the Monthly report, section by section

The Monthly report tells one story: how your client's brand and their market did last month. It reads the just-closed month, with every number shown as of the generation date (the 3rd). This is a walkthrough of every section, top to bottom.

Every section carries a period chip (for example "June 2026") so no one ever misreads which month a number describes. The report's generation date is stated once, in the footer: "Generated …" and "Prepared by {your agency}."

The cover scorecard

The cover names the client and carries a two-row scorecard in one box.

The top row is the footprint — what you watch. Tracked posts counts every post published across the market that month, the same set the market log at the bottom lists, beside the tracked brands and profiles behind it.

The bottom row is the month's outcomes — how it went. Winners in the market counts every winning post across the tracked market; the second cell counts how many of those were the client's own, with their post count and win rate; the third is the client's share of all tracked video views.

Those last two cells are the ones whose wording changes between lenses. In agency view they read Client-owned winners and Client-owned share of voice; in the client's own copy, Your winners and Your share of voice. Every outcome number sits on one clock and reconciles — the client's own winners are a subset of the market total.

Both own-brand cells have three honest states: a real count when the client's own brand is tracked and posting, a plain 0 with "no posts this month" when it's tracked but quiet, and a — with "no client-owned profiles tracked yet" when there are none. A dash there never means zero — see what tracking your client's own brand unlocks.

What happened this month

This section stacks two blocks.

Followers. One card per client-owned profile: a big delta ("+817 followers") over a small week-by-week curve of that profile's growth within the month, plus an aggregate headline across profiles.

The block renders only with real curves. A profile without enough in-month observations is held back rather than shown as an empty shell, and the whole block is absent if none qualifies. It appears only for the client's own profiles, so it's one of the things tracking the client's own brand unlocks.

The leaderboard. One ranked list of every brand, the client's own brand first, each row tagged with its type (the client-owned row reads "Your brand" in the client lens). A toggle re-reads the list, each lens expandable to the per-profile level. Share of voice leads and stands apart — it's the one lens over a shared market:

  • Share of voice — each brand's share of the market's video views (own and competitors only; inspiration brands read "not counted" and don't expand).
  • Win rate — winners divided by every post, for each brand.
  • Engagement — the engagement of each brand's typical video post; under three posts the row reads "too few posts".
  • What they post — each brand's video-vs-carousel content mix.

The bar on each row always represents the selected metric on a true 0–100% scale — except Engagement, whose small values are scaled to the top brand instead. This one toggle is the report's whole competitive comparison — there's no separate "you vs the market" panel.

What's winning in your space

The pattern before the posts. A quick-facts card opens the section, each row a counted observation over the month's winners:

  • Peak velocity — the market's fastest winner and the typical winner's peak speed in views per hour, with a link to the fastest post.
  • Video length — the typical winning video's duration and how many stayed under half a minute (measured only over winners with a known duration).
  • Cross-platform theme — a theme that genuinely won across platforms, each platform named with its win count.
  • The theme gap — one sentence: a theme the market won with that the client barely posted, or the honest positive mirror when there's no gap.

Then two counted bars — winning themes and winning formats — over the month's AI-read winners.

Every row names its base ("12 of 46"), so a partial AI read shows in the numbers themselves; in agency view an ⓘ beside the heading gives the exact coverage. These are observations, never advice: the report shows what won, not what to post.

The winner galleries

Three sections of standout posts, each opening its top cards with the rest behind a wide "N more winners" toggle:

  • Your winners — the client's own standouts. The strongest one leads at full width, its identity header over a growth chart, and the rest follow as a row of cards.
  • Competitor winners — four top cards, then the rest.
  • Inspiration winners — the accounts tracked for ideas. In the client preview this section is hidden entirely when there are no inspiration winners (the client sees no "add brands" prompt — that's your guidance in agency view).

At the tail of each gallery, a "Wins on older posts" toggle surfaces posts published in earlier months that earned their first winner badge this month — stated explicitly with their base, never folded silently into the month's numbers.

Every card opens a read-only post view: media, caption, metrics, the AI read and the growth curve. In agency view that view adds an Open in Huntit link into your app; the client's copy stays client-safe.

When winners went out

A posting-hours mini-section inside "What's winning". It reads the client's own and competitors' winners only — inspiration profiles often post for other regions, so they'd smear the read.

A gated verdict headline calls out a daypart only when it genuinely over-indexes. Otherwise you get an honest neutral line ("No posting window stood out this month"), or a modest count line when there are too few winners to read a pattern at all.

Below it sit four chronological windows — morning, midday, evening, night — each showing its winner count and every winner as a dot at its exact posted time. The client's own winners are orange, the market's muted grey.

This is a timing observation, not a recommendation. Huntit never tells you the best time to post.

The market log

The appendix, collapsed by default behind a toggle that states its base ("The complete market log — 272 posts").

It holds every tracked post of the month, nothing curated out, as one table with search, sort and filters — brand type, winners only, platform, format. Rows open the same read-only post view.

This is the completeness layer: the story lives above, the whole record lives here.

The built-in Dictionary

In the client preview only, a Dictionary of terms toggle sits right under the cover.

It explains every concept in plain client words across four short chapters: what tracking is, what a winner and "the line" are, how each post is read, and the small print.

Your client self-serves their vocabulary, and you don't field the questions. See agency view vs client preview for how the two lenses differ.