How your clients, brands and profiles fit together
Everything in Huntit hangs on one chain, from the top down:
Client → Brand & creator → Profile → Post
Learn this shape once and the whole app makes sense — every page, filter, and report is organized by it.
The four levels
- Client — the company you run marketing for. Clients are entities you track for; they never log in to Huntit.
- Brand & creator — a tracked entity under a client. It's the thing that holds profiles — think Coca-Cola, holding its TikTok and Instagram profiles. Each brand carries a type: Client-owned, Competitor, or Inspiration.
- Profile — one account on one platform: one TikTok, one Instagram, one YouTube, one Facebook. This is the thing Huntit actually watches. (A single creator can own several profiles, which is why a profile is never called a "creator.")
- Post — one piece of content collected from a profile, carrying its metrics, AI analysis, and tracking history. Posts are where the deeper analyses live — the intelligence brief, comments intelligence, and your custom analysis.
Where does a competitor go?
A competitor is a new brand under the same client — set its type to Competitor. You don't create a separate client for a rival; you add them as another brand beneath the client whose market you're mapping.
All three are tracked, calibrated, and badged identically — the type never changes how Huntit measures a brand.
What it changes is reports: the type tells Huntit whose side each brand is on, which powers the client-vs-market story. Inspiration brands sit outside that comparison — you track them for ideas, not to benchmark against, so they aren't counted as market share.
A small example
Say your client is a coffee roaster. You'd add:
- The client: Roaster Co.
- Its own brand, Client-owned: Roaster Co. again, holding its Instagram and TikTok profiles.
- A competitor: a rival roaster, holding their own profiles.
- An inspiration: a big lifestyle brand outside coffee whose content you want to borrow from.
A new client starts a chain of its own — its own brands, its own profiles, kept entirely separate.