Why add your client's own brand

Adding your client's own brand isn't something Huntit forces — but it's the piece that lets reports and benchmarks measure the market against your client.

Without it, you're tracking the field. With it, you're tracking your client's place in the field.

It's a brand like any other, set to the Client-owned type and holding the profiles your client actually runs.

The nudge, not the wall

On a client's page, while there's no Client-owned brand yet, Huntit shows a calm one-line prompt between the Brands heading and the table:

No own brand tracked — reports and benchmarks measure the market against your client's own brand.

Clicking it opens the add-brand form with the type already filled in.

It's a nudge, not an error. Once the brand exists, the prompt asks you to add a profile under it — and it clears for good once you do, because that's the moment your client's side starts showing up in reports.

Nothing is blocked meanwhile. Competitors and inspiration brands track fine on their own.

What it unlocks

The own brand is the "you" in every comparison. Once it's tracked, your client's reports gain the client-vs-market story — their own side of every section, from follower growth to the blind spots.

A small example

Take a fitness-apparel client. Track only their three competitors and you'll learn what the category is doing — but the monthly report's "your brand" section stays empty, and the leaderboard has no home row for your client.

Add their own brand and the next report fills in: their follower curve against their rivals', their own winning posts, and where they sit in share of voice.

The story becomes how your client is doing, not just what's happening out there.

Because a stored report is frozen at the moment it's generated, adding the own brand won't fill in a report that already exists — the next period's report picks it up.