Winning posts & Win rate
Two aggregate numbers summarise how a profile or brand is doing on winners, and both follow one simple counting rule.
Winning posts
Winning posts is the count of distinct posts that earned at least one badge, on either axis.
Distinct is the key word. A Double Winner — a badge on both Reach and Engagement — still counts as one winning post, not two. Counting badge instances instead of posts would double-count your best content and inflate the number.
Alongside the headline count, some surfaces break it down by axis — Reach winners, Engagement winners, Double winners — so you can see how the winners won, without the totals ever double-counting.
Win rate
Win rate is winning posts as a share of tracked posts: of everything Huntit tracked for this profile, how many became winners. It's the same distinct-post count on top, over the tracked-post count on the bottom. A higher win rate means a larger share of the profile's output cleared its own threshold.
Both halves are counted over the months that have finished counting: a post can still earn a badge for 30 days after it goes up, so the newest months sit outside the rate, and are named beside it.
The Posts figure next to the rate covers the whole window instead. That's why dividing one cell by the other doesn't reproduce the percentage.
Both numbers live where they're coherent — on a brand or profile's own performance surface, and in the winners vault. "Winning posts" is the label used everywhere, rather than a bare "Winners."
Why there's no client-level winner count
You'll notice a client's detail page shows coverage and usage, but no single "winners" number for the client as a whole. That's deliberate, not a gap.
A client usually blends several brand types under it: the client's own brand, competitors you track, and inspiration brands.
Adding all their winners into one client-level figure would mix your client's wins with their competitors' into a number that means nothing. Is 40 winners good? You can't tell, because you don't know whose they were.
So winners are reported where they're unambiguous: a single brand, a single profile, or the vault, where you can filter to exactly the scope you mean. The client page shows what stays coherent at that level instead — coverage and monthly usage.
A small example
A profile published 50 posts across the months that have finished counting. Among them:
- 6 earned a Reach badge
- 4 earned an Engagement badge
- 3 of those posts earned both, so they're Double Winners
Winning posts is 7, not 10. The three Double Winners sit on both lists, and they count once: 6 + 4 − 3.
Win rate is 7 of 50 — 14%.