The Brand page and the evolution band
The Brand page is a performance view. A brand has almost no settings of its own — its type is a header chip, its parent client is the breadcrumb — so the page is built around one thing.
That thing is the evolution band: a chart showing how the brand has done over its history, with all its profiles summed together.
Below the band sits the list of the brand's profiles, each a click into its own page.
The four lenses
The evolution band shows one of four lenses at a time, chosen with a toggle:
- Output & Wins (the default) — posts published, winning posts, win rate, and the winner mix.
- Views — views and views per post.
- Engagement — engagement rate and how many posts were measured.
- Followers — the audience curve over time.
The three cohort lenses also carry a Monthly | Quarterly switch that slices the chart. Followers has none, because it's a running total rather than a monthly flow.
A facts row above the chart states the figures for whichever lens you're on — the same totals however the chart is sliced.
One account state shows a single lens. With nothing published inside the window there are no months to chart, so the band draws Followers alone and names the reason beside its chip.
There's still a chart because Huntit reads follower counts every week and keeps every reading, so the audience curve outlives a silent year. A brand-new profile, with fewer than two readings, gets a one-line card instead.
"Still settling" and the honest edges
A month is marked still settling until every post in it is at least 30 days old, because a post can still earn a badge right up to the end of its tracking life. The band names those still-counting periods rather than pretending a young month is a finished verdict.
It also stops at the left where the data stays honest. Only months sitting fully inside the retention window show — about 11 complete ones — so an eroding oldest month can't quietly inflate a win rate.
Where a period has nothing to plot, the line bridges with a dashed break naming the reason: no posts published, or nothing measurable among the posts that were.
A month whose posts all had their like counts hidden shows no point at all, which is the honest reading. Amber stays reserved for real collection gaps, so you can always tell "nothing happened" from "we missed a check-in".
Engagement never pools across platforms or formats
A brand with both Instagram Reels and Carousels shows a chip to switch between them on the Engagement lens. A Reel's engagement rate is measured against views and a Carousel's against followers — two different measurements that shouldn't be averaged into one number.
Every point on the band carries the base it was measured against.
On the Views lens that same Carousels chip is there but not selectable: Instagram carousels report no view counts, so there is nothing to draw. TikTok carousels do — their views already ride the TikTok line.
This same band renders on Profile pages too — one "reading the band" idea serves both. What tracking a client's own brand unlocks in the deliverable is covered in own brand in reports.