The Huntit dictionary

This is the quick reference for the words Huntit uses across the app. Each term below is defined in its first line, carries one caveat, and links to the article that covers it in full. Every heading is linkable, so an article elsewhere can send you straight to the term you need.

Reach

Reach is one of the two badge axes. It measures how far a post spread — its views set against the profile's own follower count, so a smaller account can out-reach a much larger one. Reach can land as early as the first hour, because distribution shows up fast.

Caveat: Reach doesn't exist for Instagram carousels or Facebook photos, which carry no public view count — those posts are judged on Engagement alone. (The tooltip names this ratio VFR.)

Engagement

Engagement is the second badge axis. It measures how much people interacted — likes, comments, and any shares or saves the platform reports — set against how far the post travelled. On videos that comparison is against views; on Instagram carousels and Facebook photos, which have no public view count, it's against followers instead.

Caveat: Engagement is judged a few days after a post is found, not right away, so it can appear later than Reach — resonance needs time to settle fairly. (The tooltips name these ratios ERR for videos and ERF for still posts.)

Interactions

Interactions is the raw count of the responses a post collected — likes, comments, and any shares or saves the platform reports. It's a number, not a rate: the growth chart's second curve plots it over the post's life, while Engagement is what those same responses become once they're set against how far the post travelled.

Caveat: platforms publish different responses, so two platforms' interaction counts aren't built from the same parts.

Velocity and usual pace

Velocity is how fast a post is gaining views right now, shown on the velocity radar as a multiple of the profile's usual pace: "×3.4 usual pace" means it's moving 3.4 times faster than this profile typically does in that window.

"Usual pace" is the radar's own comparison word, used nowhere else, and the window label — "found → 6h" — is the stretch of time the speed was measured over.

Caveat: velocity is a head start, not a verdict, and a profile needs enough history first ("Learning usual pace · N of 10 videos").

Threshold

The threshold is the bar a post has to clear to earn a badge, set from the profile's own recent history, separately for Reach and for Engagement. Clear the top one and the post earns ⭐ Top 10%; clear the lower one and it earns 🔥 Top 20%.

Every profile has its own thresholds, so they're never an industry benchmark. In your client's reports, and in the app's badge tooltip, this is called "the line".

Read more in ⭐ Top 10% and 🔥 Top 20%.

The five platform metrics

Huntit reads five raw numbers off each post: views, likes, comments, shares, and saves. Not every platform exposes all five, so which you see depends on where the post lives — TikTok reports all five; Facebook reports likes, comments and shares, plus views on Reels; Instagram Reels and YouTube Shorts report views, likes and comments; and Instagram carousels and Facebook photos carry no view count at all.

Caveat: where a platform doesn't expose a metric, Huntit shows "—", which means absent at source — it never means zero.

Posted vs Found

Posted is when a post went live on its platform; found is the moment Huntit first saw it. The two rarely match, because Huntit checks for new posts about every 15 minutes and a post can be found minutes or months after it went up.

Growth charts start at found rather than posted, because that's the first point Huntit actually measured.

Caveat: a post found long after it was posted will show a short tracking life, since tracking is measured from when it was found.

The chart words

Three words carry the honesty of every growth chart.

Found — the chart's starting point, the first time Huntit measured the post.
Data gap — a checkpoint Huntit couldn't capture. The chart bridges across it rather than hiding it.
Still settling — a month that hasn't finished maturing, so you don't read a half-formed number as final. It shows on the Brand page's evolution band and in reports.

Caveat: a data gap is a missed reading, not an error and not a zero.

The outcome numbers

Three numbers summarize performance across a brand or a report period.

Winning posts — distinct posts that earned at least one badge. A post with both badges counts once.
Win rate — the share of a profile's posts that became winners.
Share of voice — a brand's share of all the video views in its market, own brand and competitors together; inspiration brands are not counted.

Caveat: there is no single client-level win rate — a client blends its own brand with competitors, so one combined number would mislead.

Read more in Winning posts & Win rate, and, for share of voice, in Reading the Monthly report.

Follower tier

Follower tier is the audience-size band a profile falls into, derived from its follower count: Nano (under 10k), Rising (10k–50k), Mid (50k–200k), Macro (200k–1M), and Mega (1M and up). It's a calm neutral label on the profile — a size descriptor, nothing more.

Caveat: don't confuse it with Service tier, which is your own label for a client relationship and gates nothing; follower tier is about audience size only.

Tracking status

Tracking status tells you where a post is in its tracking life.

found — seen, but no check-in taken yet.
A timed stage (30m on out to 30d) — the post is mid-life, re-checked at widening intervals through its first 30 days.
Complete — the 30-day window finished. The post is done being tracked, not broken.
Not tracked — the post was already older than 30 days when Huntit found it, so it never entered tracking.
Unavailable — the post is no longer on its platform, so tracking stopped on the date shown beside it. Everything already captured stays.

Caveat: Complete is a normal ending, never a fault and never an expiry.