What is Huntit?
Huntit is a social content intelligence platform for marketing agencies, designed to help you understand where your clients stand in their competitive market.
Most competitor-tracking tools hand you a post's final numbers. Huntit shows you exactly how every post grows, which ones win, and why.
It tracks each client's own brand and their competitors — across TikTok, Instagram, YouTube, and Facebook — and follows every short-form video and carousel they publish from the moment it's found through its first day and beyond.
The whole promise in one line: every winner in your clients' market, decoded.
What it does
Huntit comes down to a few core ideas:
- It watches your market, so you don't have to. Huntit reads what it finds — what it says, what makes you stop scrolling, what it's selling, and how it's built. Your whole market becomes readable in minutes.
- Winners surface on their own. Huntit learns what top performance means for every profile it measures. When a post crosses that top-performance threshold, it earns a badge — ⭐ Top 10% or 🔥 Top 20% — for Reach, Engagement, or both.
- You can go deeper on any post. One click runs an intelligence brief — Huntit's own strategist-grade breakdown of why a post works. Or run a custom analysis on your own terms — your prompt, your framework, any angle you want to explore.
- Client reporting, built for you. Each month, Huntit assembles your report on each client — how their own brand and their competitors performed. A wider quarterly report steps back across their whole market. Both are yours to review first; share either with the client whenever you want, in a view that strips out the technical terms.
- You can bring it all into Claude. The Huntit MCP makes it possible — connect it to Claude and pull your winners, briefs, and audience insights into the conversation — to script, plan, and strategize from your own data.
Getting started
Everything lives in the left sidebar — Getting around gives you the full tour.
Setup takes a few minutes: your logo, your four provider keys (your own accounts, entered once), then your first client and its profiles. From there, Huntit collects, analyzes, and tracks on its own.
The rest of this collection walks you through each step.